More Than Bubblegum: The Evolution of TWICE’s Sound in This is For
Released on July 11th, This is For has sparked a wave of excitement, especially with TWICE's world tour announcement dropping just days after the album release. Whether you’re a brand new fan, a K-pop newcomer, or just happened to stumble into the TWICE universe, let me give you a quick rundown of what this album is all about.
The 14-track album, released under JYP Entertainment, is an anthem of women empowerment, inner strength, and a bold “do-what-I-want” attitude. Artistically, it marks a turning point for the group, a celebration of growth and a new creative chapter for these global pop icons.
TWICE, made up of nine members, Nayeon, Jeongyeon, Momo, Sana, Jihyo, Mina, Dahyun, Chaeyoung, and Tzuyu, has been a powerhouse in the K-pop world since their debut in 2015. I mean, they won over fans worldwide with what became their signature sound: bright, bubblegum pop paired with cute, girly concepts. But if you listen to their early tracks and then compare them with This is For, you’ll notice a clear evolution—not just in theme, but in vocal delivery and the way they explore different genres.
Take “Peach Gelato,” for example. That track genuinely put a smile on my face, it’s refreshing to hear how far they’ve come as artists. They’re no longer tied to just one sound or concept. Instead, they’re showing us who they are through music that feels honest, confident, and fun.
Another standout elements of the album is how the members were divided into smaller sub-units for specific tracks, allowing their individual styles and strengths to shine. These thoughtfully arranged groupings showcased each member in their best light, whether through vocals, dance, or pure stage charisma. Tracks like “Batitude,” “Dat AHH Dat Ohh,” “Let Love Go,” “G.O.A.T.,” and “Talk” each highlight different facets of TWICE’s artistry, adding depth and texture to the album. It’s a clever and refreshing choice that not only enhances the listening experience but also sets the stage for what’s sure to be an unforgettable world tour.
Now, while JYP Entertainment has stuck to a fairly standard promo plan, pushing only the title track on music shows and jumping on social media dance challenges, I wouldn’t sleep on the rest of the album. There’s always a hidden gem or two waiting to be discovered. Personally, “Right Hand Girl” feels like the standout track, the one that’s bound to light up the festival stage and turn their Lollapalooza setlist into an unforgettable moment. It has that perfect mix of energy and soul that could highlight any stage.
Of course, hearing classics like “What is Love?” and “Fancy” live will always be a thrill. But the R&B, soul, and pop blends on this album point to something bigger: a new era for TWICE that’s shaping up to be one for the books.
